Psychographic Profile - Mood Boards

Within this task I chose 3 genres of music and used psychographic profiling to come up with 3 separate moods boards that associate conventions/brands to the genre of music, as they will appeal to the audience: Reggae, Pop Punk, and Punk. These are also based upon he VaLs of the audience.

Mood Boards:




This mood board focuses upon the audience that listens to 'Pop Punk', therefore I chose a few bands like 'Green Day', and 'Sum 41' in which they may listen to. I then associated brands like Vans, Rockstar, Converse to them. Not only this, but I added in values that the audience may associate with. This is things like dyed hair, or being straight edge.

 

This is the mood board for the music genre: 'Reggae'. I included things like skull candy headphones, in which they did a line of reggae stylised headphones. I also added in Bob Marley, because he seems to be a staple to the reggae industry.

 

Ultimately I did 'Punk', in which I included values like piercings, but then also brands of hair gel, because usually people who listen to punk will spike their hair up. Furthermore, I added clothing brands that punks may buy from, like "Criminal Damage".